Pro mountain biker and cycling entrepreneur Chris Wolhuter, who is a regular participant at the PwC Great Zuurberg Trek, is no stranger to the "less scenic" side of the sport. He gives us the low-down on chamois cream, its evolvement and why it is a
Chamois cream brand Ass Magic have been confirmed as sponsors of the 2016 PwC Great Zuurberg Trek.
Each rider will receive a sample of the emollient-based cream in their goodie bags this year.
According to Ass Magic, their bum cream contains “a secret blend” of natural oils